Sunday, July 31, 2005

Tobacco advertising ban takes effect 31 July

"Markos Kyprianou, European Commissioner for Health and Consumer Protection, today welcomed the entry into effect of the EU’s Tobacco Advertising Directive on 31 July"
"According to a World Bank study advertising bans can reduce smoking prevalence by up to 7% The WHO’s Framework Convention on Tobacco Control, for which the EU recently completed its ratification (see MEX/05/0630), has as one of its objectives a world-wide ban on tobacco advertising, promotion and sponsorship. "

Read the press release @ europa.eu

Tobacco advertising is estimated $250 million a year. Ferrari is to defy the European Union ban on tobacco advertising in Formula One motor racing after identifying a potential legal loophole that will let it carry Marlboro's livery at its home Grand Prix in Monza.

Read the story on The Telegraph

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