Wednesday, July 06, 2005

Advertising Ephemera

Ephemera is the general term for printed material that is intended to be used for a short period of time. And much of this is discarded. The shampoo bottle, the insert in your newspaper, the wedding invitation, etc. Lately I have be fascinated with looking at older printed works from the early 1900's. Much of it seems to thoughtfully done as to conserve costs of printing but create a lavish looking piece. This site is full of gems if you poke beyond the link.


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