Monday, June 13, 2005

Wendy's New Campaign begins to rollout.

Cool SquareSo back in May I made an early mention of Wendy's overhauling their marketing strategy. Today and in the past couple weeks, you have probably seen some of their new commercials such as the "Do What Tastes Right" series and "Good to be Square" series. Further more, they have recently launched goodtobesquare.com, a hip little white square who all the little circles love. This is certainly going to be making its rounds on the internet, from inbox to inbox to blogs such as this one. The the question remains however, Does it have what it takes to get to the #2 spot -- overcoming Burger King or even the #1 spot holder McDonalds? Only time will tell but this is a great start to their campaign. Also a quick note: Wendy’s has also launched dowhattastesright.com which seems to be just an alternate site from their homepage at wendys.com

2 Comments:

Anonymous Anonymous said...

fuckin wierd

6/15/2005 10:09:00 AM  
Blogger jenny dean said...

my parents thought it was cute.. and a little 60's retro.

6/29/2005 12:38:00 PM  

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