Friday, May 20, 2005

Ad-A-Day - "That's so Tomorrow!" [Dead Brands]

Siemens Xelibri

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Xelibri models were unveiled in January 2003, as a collection of fashion accessories.
The brand was launched through a strong ad campaign, planned mostly on fashion magazines.

Two videos were realized for the launch of the Collections.

- FACE OF TOMORROW!

- BEAUTY FOR SALE

Siemens decided to drop it’s Xelibri offerings due to lack of buyers but will continue to target the fashion segment with other handsets.

1 Comments:

Anonymous notjonathon said...

any idea what the text of the ads say? I'm trying to figure out what the general concept here is...

5/20/2005 09:28:00 AM  

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