Ad-A-Day - "That's so Tomorrow!" [Dead Brands]
Xelibri models were unveiled in January 2003, as a collection of fashion accessories.
The brand was launched through a strong ad campaign, planned mostly on fashion magazines.
Two videos were realized for the launch of the Collections.
- FACE OF TOMORROW!
- BEAUTY FOR SALE
Siemens decided to drop it’s Xelibri offerings due to lack of buyers but will continue to target the fashion segment with other handsets.